No long-trusted floral expert to turn to? Ask everyone whose opinions you value, those from churches, receptions sites, friends or that aunt with the great taste and impossibly spectacular garden, for referrals. Stephen Swain, owner of St. James Floral, urges brides to "be sure to consider the experience and knowledge of your floral designer, along with their training and education". . . .

When's a good time to contact the florist? Depending on the size of your wedding, Stephen Swain says three to six months should allow ample time for planning. Once you've found your florist, arange an appointment and arrive as well armed with thoughts and ideas as possible. Florists are artists, and you'll often find they'll match you in enthusiasm for your flower-filled occassion, particularly when they see you've done your homework. At St. James Floral Company, brides are provided with a CD-ROM of their floral creations. This is a great starting point for brides who may not have a clear idea of what they want for their wedding.